經(jīng)銷商朋友們，我想你已經(jīng)看到智能自動(dòng)售貨機(jī)了。但你見過智能自動(dòng)售酒機(jī)嗎?智能自動(dòng)售酒機(jī)的出現(xiàn)，會(huì)給傳統(tǒng)的葡萄酒營(yíng)銷帶來哪些變化，會(huì)給傳統(tǒng)的經(jīng)銷商帶來哪些影響?
Dealer friends, I think you have seen the intelligent vending machine. But have you ever seen intelligent vending machines? What changes will the emergence of intelligent vending machines bring to traditional wine marketing and what impact will it bring to traditional distributors?
智能自動(dòng)售酒機(jī)如此受歡迎，是否會(huì)對(duì)葡萄酒經(jīng)銷商的傳統(tǒng)業(yè)務(wù)產(chǎn)生重大影響?下面，我們主要從以下幾個(gè)方面進(jìn)行分析。
Will the popularity of intelligent vending machines have a significant impact on the traditional business of wine dealers? Next, we mainly analyze the following aspects.
一是線下推廣布局的重要載體
One is the important carrier of offline distribution.
，在新零售快速發(fā)展的背景下，各大電商企業(yè)紛紛加快線下市場(chǎng)布局，智能售酒機(jī)將成為未來葡萄酒銷售的重要渠道。在新的零售背景下，天貓已經(jīng)部署了城市線下市場(chǎng);淘寶也在農(nóng)村拓展線下市場(chǎng)，而京東等大型電商平臺(tái)也在拓展線下市場(chǎng)。因此，無論是拓展線下實(shí)體店，還是部署智能紅酒售賣機(jī)等線下終端售賣機(jī)，大型電商平臺(tái)都是拓展線下市場(chǎng)的重要途徑。當(dāng)然，這些都會(huì)對(duì)傳統(tǒng)經(jīng)銷商的盈利模式和營(yíng)銷模式產(chǎn)生一定的影響。
Firstly, under the background of rapid development of new retail, major e-commerce enterprises have accelerated the offline market layout, intelligent vending machines will become an important channel for future wine sales. In the new retail context, Tianmao has deployed the city offline market; Taobao is also expanding the offline market in rural areas, while large e-commerce platforms such as Jingdong are also expanding the offline market. Therefore, large-scale e-commerce platform is an important way to expand the offline market, whether it is to expand offline physical stores or deploy intelligent wine vending machines and other offline terminal vending machines. Of course, these will have a certain impact on the profit model and marketing model of traditional distributors.
二是共享經(jīng)濟(jì)的必然結(jié)果
Second, the inevitable result of shared economy
第二，目前，共享已經(jīng)成為社會(huì)發(fā)展的主流趨勢(shì)。智能售酒機(jī)的出現(xiàn)也反映了共享經(jīng)濟(jì)模式。共享單車的出現(xiàn)給傳統(tǒng)自行車行業(yè)的銷售帶來了巨大的沖擊。在這樣的趨勢(shì)下，智能葡萄酒售賣機(jī)的出現(xiàn)是否會(huì)對(duì)傳統(tǒng)葡萄酒零售商的營(yíng)銷模式產(chǎn)生致命的影響?據(jù)了解，本次酒博會(huì)展示的智能售酒機(jī)將于2020年建成，覆蓋城市，新增10萬多個(gè)終端零售網(wǎng)絡(luò)，讓更多消費(fèi)者享受更便捷的購物體驗(yàn)和名酒。在豐富酒類營(yíng)銷渠道的同時(shí)，可以進(jìn)一步豐富市場(chǎng)秩序。
Secondly, at present, sharing has become the mainstream trend of social development. The emergence of intelligent vending machines also reflects the shared economy model. The emergence of shared bicycles has brought a huge impact on the sales of traditional bicycle industry. In such a trend, will the appearance of intelligent wine vending machines have a fatal impact on the marketing model of traditional wine retailers? It is understood that the intelligent wine vending machines displayed in this wine exposition will be built in 2020, covering key cities in the country, adding more than 100,000 terminal retail networks, so that more consumers can enjoy more convenience. Jet's shopping experience and quality wine. While enriching wine marketing channels, we can further enrich the market order.
因此，在這種情況下，經(jīng)銷商朋友必須改變他們的傳統(tǒng)營(yíng)銷觀念。積極融入“新零售”這一新的營(yíng)銷模式。未來，在電子商務(wù)巨頭大力拓展線下市場(chǎng)的同時(shí)，實(shí)體經(jīng)銷商與電子商務(wù)平臺(tái)的有機(jī)結(jié)合將是未來發(fā)展的主流趨勢(shì)。當(dāng)然，這也是未來經(jīng)銷商在面對(duì)這些合作機(jī)會(huì)時(shí)，必須把握的地方。
Therefore, in this case, dealer friends must change their traditional marketing concept. Actively integrate into the new marketing mode of "new retail". In the future, while e-commerce giants vigorously expand the offline market, the organic combination of physical distributors and e-commerce platform will be the mainstream trend of future development. Of course, this is also the future dealers in the face of these cooperation opportunities, we must grasp the place.
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自動(dòng)售酒機(jī) 2024-07-25 
